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In the fast-paced realm of digital marketing, it's easy for an agency's own branding to take a backseat while they focus on delivering creative brilliance to their clients. At Mattered, we place a high premium on customer experience. We believe that purposeful interactions lead to meaningful connections and it was time to apply the philosophy...
In the fast-paced realm of digital marketing, it's easy for an agency's own branding to take a backseat while they focus on delivering creative brilliance to their clients. At Mattered, we place a high premium on customer experience.
We believe that purposeful interactions lead to meaningful connections and it was time to apply the philosophy to ourselves. To walk the walk, if you will. The objective was clear: we needed to create a captivating digital space that would leave a lasting impression on both current and potential clients.
In an industry where words like new and innovative are as much a requirement as they are a badge of honor, coming up with the next big idea can be a daunting task. During a brainstorming session for our new website, Victor Ricci, CEO and Co-founder of Mattered, brought up an abstract concept: space.
At first, it seemed like a whimsical, moderately mundane idea. Something that would make the team smile, but ultimately be dismissed as a cool but impractical idea, it evolved into something intriguing. Inspired by a passion for the cosmos, an immersive galactic experience would be the foundation of Mattered's new website.
The cosmic journey began with extensive research and collaboration. Their team of talented designers, developers, and writers invested months to craft a website that would transport visitors into space. The primary goal was to create a visually stunning and technically innovative landing page to communicate essential information about the agency.
What started as simple illustrations turned into 3D graphics and, thanks to three.js, resulted in a captivating space odyssey. Users can navigate through space with a simple scroll, exploring fun facts and statistics from the company’s history.
“First impressions linger — we know this is true for our clients and ourselves. We wanted to create a fun and memorable experience for potential clients to learn a little bit more about Mattered,” says Victor Ricci, Founder and CEO of Mattered.
After launching the website, we received an overwhelmingly positive response from the team, our peers and clients. The genuinely unique experience captivated users and garnered the attention of industry leaders. When the opportunity arose to be nominated for an award, it made sense to show off the work. While awards are never the initial motivation for creating something, they're certainly a welcomed bonus, especially when it's a Netty Award.
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. They celebrate achievements in social media, web design, advertising & PR, and other categories.
After having our work evaluated by the jurors based on a number of factors, such as creativity, technical proficiency, innovation, impact, and overall excellence, our space odyssey won the 'Best New Website' award in the 'Website of the Year' category.
In a crowded digital landscape where conformity can reign supreme, daring to be bold can yield unexpected rewards. The journey to winning ‘Best New Website’ showcases the power of creative thinking and the significance of pursuing passions. It serves a reminder that in the digital age, anyone, even a small agency with a big idea, can leave a lasting mark on the industry.
Samantha Morrissey, with a decade's experience in copywriting, now serves as Head of Communications at Mattered. Starting her career at Mattered handling all things copy, and now leading communications at Mattered, she effectively blends professional advertising skills with a passion for personal storytelling, inspiring change through powerful messaging.
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