Have you noticed any fictional advertising in your favorite shows or movies? We have — and we love it.

Be honest. How many times did you check your phone today? Between social media, email, and phone calls, it’s likely that your customers check their phones as much as any busy professional. And while we highly recommend that you stay strategically engaged with your people through multiple channels, a quick text message could help you reach your weekly or monthly revenues goals overnight.

I sat down to write about exclamation points in marketing copy. To write about how much fun they are and how much I love to use them...

As an e-commerce brand, you have what seems like endless options available for setting up your online store. As a digital marketing agency, we have a lot of opinions (and experience) on what works best for e-commerce brands — and our preferred platform is Shopify! Let’s talk about why.

Here at Mattered, we love a good landing page. And for good reason — a great landing page can be a game-changer for conversion. Before we list some of our favorites, let’s talk about some of the basic principles for creating a standout landing page.

As the saying goes: New year, new me! But what does that mean for your brand?

Clear consistent direction throughout your website is a must for high conversion rates. Don’t settle for less. It’s important to periodically test Call-To-Actions to see what resonates most with your customer base. Every detail, like font type, size, color, and even the button size needs to be taken into consideration and tested.‍