In February 2024, Google is rolling out a series of new sender requirements for Gmail. As an email marketer, it's crucial to understand these changes and adapt your settings and strategies accordingly. This blog post will provide a step-by-step guide on how to check if your settings align with current requirements and adhere to new requirements.

It's no secret: the most important e-commerce event is right around the corner. Chances are you have your strategies set, your email calendar ready, your creative in the works or even approved already. But, as always in marketing, you could do more. In this blog post, we'll share some easy tactics you can implement in about a day's work...

A complete, Shopify-compatible, guide to setting up your Pinterest pixel to fire an event when a button is clicked. This is a really useful tool for marketers who are running lead generation campaigns! Disclaimer: You do not need to be a developer nor have any coding experience for this guide, as long as you can follow the steps carefully!

A copywriter makes a case for exclamation pointsI sat down to write about exclamation points in marketing copy. To write about how much fun they are and how much I love to use them. As it turns out, all the articles I researched suggested not using them. How tacky they are. How they cheapen good marketing copy. But I say they’re wrong. There is...

Here at Mattered, we love a good landing page. And for good reason — a great landing page can be a game-changer for conversion. Before we list some of our favorites, let’s talk about some of the basic principles for creating a standout landing page. The name of the game for any successful landing page is simplicity, with power. Messaging, visual...

Mattered ❤️’s Shopify – here are a few reasons you should too. As an e-commerce brand, you have what seems like endless options available for setting up your online store. As a digital marketing agency, we have a lot of opinions (and experience) on what works best for e-commerce brands — and our preferred platform is Shopify! Let’s talk about it!