A copywriter makes a case for exclamation pointsI sat down to write about exclamation points in marketing copy. To write about how much fun they are and how much I love to use them. As it turns out, all the articles I researched suggested not using them. How tacky they are. How they cheapen good marketing copy. But I say they’re wrong. There is...

Here at Mattered, we love a good landing page. And for good reason — a great landing page can be a game-changer for conversion. Before we list some of our favorites, let’s talk about some of the basic principles for creating a standout landing page. The name of the game for any successful landing page is simplicity, with power. Messaging, visual...

Mattered ❤️’s Shopify – here are a few reasons you should too. As an e-commerce brand, you have what seems like endless options available for setting up your online store. As a digital marketing agency, we have a lot of opinions (and experience) on what works best for e-commerce brands — and our preferred platform is Shopify! Let’s talk about it!