How to make 2022 a big year for your brand. As the saying goes: New year, new me! But what does that mean for your brand? Heading into 2022, many brands are hoping to have an even bigger and better year than the one before. But how? There’s the cross your fingers and wish on a Christmas star method, or try a little bit of planning and watch it...

A copywriter makes a case for exclamation pointsI sat down to write about exclamation points in marketing copy. To write about how much fun they are and how much I love to use them. As it turns out, all the articles I researched suggested not using them. How tacky they are. How they cheapen good marketing copy. But I say they’re wrong. There is...

Be honest. How many times did you check your phone today? Between social media, email, and phone calls, it’s likely that your customers check their phones as much as any busy professional. And while we highly recommend that you stay strategically engaged with your people through multiple channels, a quick text message could help you reach your...

After a week of vacationing, I – like many summer travelers this year – contracted Covid-19. Feeling sick and super sleepy, I passed the time like any media loving millennial would — starting (and finishing) a new show. I decided to watch The Boys on Amazon Video. I had heard a lot about the show, I think my Covid diagnosis was around the same...

Here at Mattered, we love a good landing page. And for good reason — a great landing page can be a game-changer for conversion. Before we list some of our favorites, let’s talk about some of the basic principles for creating a standout landing page. The name of the game for any successful landing page is simplicity, with power. Messaging, visual...

Mattered ❤️’s Shopify – here are a few reasons you should too. As an e-commerce brand, you have what seems like endless options available for setting up your online store. As a digital marketing agency, we have a lot of opinions (and experience) on what works best for e-commerce brands — and our preferred platform is Shopify! Let’s talk about...

Clear consistent direction throughout your website is a must for high conversion rates. Don’t settle for less. It’s important to periodically test Call-To-Actions to see what resonates most with your customer base. Every detail, like font type, size, color, and even the button size needs to be taken into consideration and tested.‍ Not all CTA’s...

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