In the fast-paced world of digital marketing, standing out from the crowd isn't just a goal – it's an imperative. So when it was time to refresh Mattered’s landing page, we knew we had to push the envelope. A regular headline-body-button type of experience wasn’t going to cut it. Instead, we created a digital space odyssey, taking visitors...
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So when it was time to refresh Mattered’s landing page, we knew we had to push the envelope. A regular headline-body-button type of experience wasn’t going to cut it. Instead, we created a digital space odyssey, taking site visitors on a cosmic journey through Mattered’s history and milestones.
The effort paid off: Explore What We Can Do received four prestigious W3 Gold Awards in 2023, in the categories of General Websites: Strange and Unusual, General Websites: Marketing, Website Features: Best Use of Animation, and General Websites: Self Promotion.
The W3 Awards is a platform where digital marketing agencies, web designers, and creative professionals from all over the world come together to showcase their best work. The competition is fierce, and the winners are selected based on a standard of excellence determined by the Academy of Interactive and Visual Arts (AIVA). The AIVA is invitation-only, consisting of leading experts and professionals who set the standards for excellence in the industry.
Winning a W3 Award is an achievement that not only acknowledges dedication to digital excellence but also celebrates creativity, usability, navigation, functionality, visual design, and ease of use – all factors that were taken into account by the AIVA.
One of the defining features of the W3 Awards is the rigorous judging process. Entries are assessed independently and scored on a ten-point scale by the AIVA judges. Fewer than 10% of all entries are selected as Gold Winners. It's a clear indication of the fierce competition and the high standard upheld by the W3 Awards.
Mattered's accomplishments were recognized with a Gold award in four categories:
🏆 General Websites: Strange and Unusual
This category celebrates innovative approaches to web design and content. In the ever-evolving digital landscape, it's often the unusual and striking that capture the audience's attention, which perfectly encapsulates our approach. We revel in the unusual and the strange because we believe that innovation often resides in the uncharted territories of the digital realm.
🏆 General Websites: Marketing
Effective marketing isn't just about promoting products or services; it's about telling a compelling story and creating an emotional connection with the audience. The Gold Award in this category underscores skills in crafting engaging narratives and executing effective marketing campaigns.
🏆 Website Features: Best Use of Animation
Animation can breathe life into a website. It adds a dynamic and captivating element, making it more engaging and visually appealing. A win in this category demonstrates the ability to leverage animation to enhance user experience and deliver a message effectively.
🏆 General Websites: Self Promotion
Self-promotion is often the ultimate test of an agency team’s skills. But the ability to do it effectively is a reflection of the ability to help clients shine in the digital space, and that’s what we’re committed to doing.
Samantha Morrissey, with a decade's experience in copywriting, now serves as Head of Communications at Mattered. Starting her career at Mattered handling all things copy, and now leading communications at Mattered, she effectively blends professional advertising skills with a passion for personal storytelling, inspiring change through powerful messaging.
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