BFCM Survey

Mattered's pre-BFCM market research offered a deep dive into consumer trends, equipping brands with data-driven strategies to maximize their holiday campaign impact. This pivotal intelligence was key to navigating the busiest shopping season of the year.

Year:

2023

Client:

Services:

Market Research

Market Research

Length:

1 month

See more:

Market Research

Market Research

55.3%

Of customers expect to see the biggest discounts on Black Friday

80.3%

Of customers expect some type of early access from brands

23.7%

Of customers are expecting an average discount of 40% off

12%

Of customers expect Prime Day to offer the largest discount of the year

Armed with detailed analytics from our BFCM market research, brands could leverage nuanced consumer behavior insights, ensuring their marketing efforts were both timely and targeted.

The foresight provided by Mattered's BFCM market research empowered businesses to make informed decisions, paving the way for optimized campaigns and substantial sales achievements.

In 2023, we decided to heavily invest into market research in order to better arm our team and our clients with actionable, real-world data. Our BFCM research generated over 1,000 responses and is the first of many to come.

Victor Ricci

CEO

Custom Shopify build for luxury gifting brand BOXFOX.

2023

74x ROI for SMS & 61x ROI for email

2023

+98,789% increase in organic Pinterest impressions per day

2022

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.

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