Mattered's pre-BFCM market research offered a deep dive into consumer trends, equipping brands with data-driven strategies to maximize their holiday campaign impact. This pivotal intelligence was key to navigating the busiest shopping season of the year.

Year:
2023
Client:
BFCM Survey
BFCM Survey
Services:
Length:
1 month

55.3%

Of customers expect to see the biggest discounts on Black Friday

80.3%

Of customers expect some type of early access from brands

23.7%

Of customers are expecting an average discount of 40% off

12%

Of customers expect Prime Day to offer the largest discount of the year

Armed with detailed analytics from our BFCM market research, brands could leverage nuanced consumer behavior insights, ensuring their marketing efforts were both timely and targeted.

The foresight provided by Mattered's BFCM market research empowered businesses to make informed decisions, paving the way for optimized campaigns and substantial sales achievements.

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In 2023, we decided to heavily invest into market research in order to better arm our team and our clients with actionable, real-world data. Our BFCM research generated over 1,000 responses and is the first of many to come.

The most important single ingredient in the formula of success is knowing how to get along with people.

Theodore Roosevelt

Victor Ricci

CEO

74x ROI for SMS & 61x ROI for email
ASRV
2023
265% increase in total YoY sales
SFMC enhanced dynamic content for greater personalization
LSU
2023

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.