ASRV

ASRV, renowned for pushing the limits in athletic wear, partnered with Mattered to redefine their email and SMS strategy. Our mission: to craft a communication framework that resonates with ASRV’s ethos, optimizing customer engagement and bolstering brand loyalty.

Year:

2023

Client:

Services:

Email Marketing

Email Marketing

Length:

Monthly

See more:

Email Marketing

Email Marketing

The results

74x

ROI for SMS in 2023

895%

New subscribers

61x

ROI for Email in 2023

-23%

Spam rate during BFCM

Through strategic refinement, we amplified ASRV's ROI to 61x on Klaviyo and 74x on Attentive in 2023, with a marked uplift in revenue year-over-year. Our work demonstrates a profound impact, not just on revenue but on the efficiency of communication channels, with significant reductions in bounce, spam, and unsubscribe rates.

Showcasing exceptional results through strategic A/B testing, our focused campaigns for ASRV led to 24.3% more revenue, while engaging 19.3% fewer recipients—a testament to the precision and effectiveness of our marketing efforts.

Our journey with ASRV has been a testament to the power of targeted, data-driven marketing strategies. By implementing new SMS flows and optimizing email segmentation, we've not only achieved a 24% increase in Klaviyo-attributable revenue during the peak BFCM season but also solidified a foundation for sustained year-over-year growth.

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’

The most important single ingredient in the formula of success is knowing how to get along with people.

Theodore Roosevelt

Hillman Curtis

+200% in attributed email revenue

2024

265% increase in total YoY sales

2023

SFMC enhanced dynamic content for greater personalization

2023

We have limited availability for the remainder of 2024. Please reach out to our team and we’ll get back to you within 48 hours.

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