Email Journeys


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the job

This strategic alliance is designed to enhance ASRV's email automation, ensuring each message not only reaches its intended audience effectively, but also resonates with the brand's unique style and ethos for an authentic and seamless customer experience.

Mattered's Move

Mattered initiated the project with a deep-dive into ASRV's brand identity, voice, and customer base to understand the nuances that make the brand unique. They implemented a long-term strategy, focusing not just on immediate improvements but also establishing a flexible, scalable framework for ASRV's email and SMS communications. This robust approach is designed to continually adapt and evolve with ASRV's brand and audience for sustainable, future-proof engagement.








ASRV is a collective of athletes, designers, entrepreneurs, and creatives, but the thing that ties us all together is our obsession with getting more - out of our minds, our bodies, and our lives. The category of activewear was originally created for the person seeking a championship or some form of external achievement. We view these as potential side effects of our efforts, but not the ultimate goal. We exist for the individual who relentlessly chases the next challenge, in search of that beautiful place between pressure and ability, where we find our deepest sense of purpose.