Love Your Melon

Email Management


Love Your Melon


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Minneapolis, MN

project length


Our collaboration with Love Your Melon—an organization deeply committed to enhancing the lives of children battling cancer—presents a unique blend of social impact and business innovation. Love Your Melon started with a humble vision: to provide a hat for every child battling cancer in America. Since its inception, the organization has evolved significantly, setting ambitious goals for pediatric cancer research funding and for offering support to children affected by this disease and their families.

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the job

Mattered was brought onboard by Love Your Melon with the objective of amplifying their email marketing approach ahead of the crucial Black Friday sales period. Our task was to conceptualize, design, and roll out a series of new email flows to engage customers more effectively and generate a surge in email-derived revenue.

Mattered's Move

At Mattered, we employed our design acumen and understanding of consumer behavior to craft compelling, conversion-driven email flows. We launched several new email campaigns in the lead-up to Black Friday, each tailored to resonate with Love Your Melon's customer base, enhance the shopping experience, and propel an increase in email revenue.


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Final Notes:

Our partnership with Love Your Melon, a dedicated force in the fight against pediatric cancer, resulted in a successful overhaul of their email marketing strategy. Through the creation and launch of fresh email flows, we contributed to a dramatic increase in Love Your Melon's email revenue year-over-year ahead of Black Friday. This outcome underscores the effectiveness of our approach at Mattered, while also bolstering Love Your Melon's noble mission—donating half of their net profit to non-profit organizations leading the fight against pediatric cancer.

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