How to use exclamation marks in marketing copy
A copywriter makes a case for exclamation pointsI sat down to write about exclamation points in marketing copy. To write about how much fun they are and how much I love to use them. As it turns out, all the articles I researched suggested not using them. How tacky they are. How they cheapen good marketing copy. But I say they’re wrong. There is...
Samantha Morrissey
Head of Communications
Mattered